Recently, developers have made stronger and more tangible advancements in mobile gaming. As mobile games grow in popularity, more developers are stepping up their efforts to create meaningful experiences for gamers on the go. For years, mobile esports have grown in popularity and value, but now developers are looking to create titles that bring full-fledged adventures to handheld devices.
During Ubisoft Forward, a prestigious showcase event, the developer unveiled three new titles coming to handheld devices. It was almost disproportionate, as Ubisoft stepped in to reveal that three of its best franchises, including the flagship series, Assassin’s Creed, would move towards mobile. Over the next year, we’ll have fully developed mobile versions of Rainbow Six, The Division, and Assassin’s Creed.
Here is what Ubisoft announced during the UbiForward event:
- Rainbow Six Mobile: A free-to-play multiplayer first-person shooter nearly identical to Rainbow Six Siege.
- The Division: Resurgence: A “AAA experience” set in New York – an open-world title featuring PvP modes.
- Assassin’s Creed: Codenamed Jade: An open-world Assassin’s Creed experience in which the protagonist is entirely designed by the player.
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It’s a great list of games, and as mobile gaming technology becomes more advanced, the experiences become every bit as unforgettable as those found in the “traditional gaming” world.
While these games aren’t Ubisoft’s first foray into the mobile market, they are the best examples to date. Over at Ubisoft Forward, some pretty ambitious and daring content has been revealed, including an open-world, fully customizable Assassin’s Creed experience unlike anything fans have seen before. As mobile gaming is essentially the most accessible form of gaming and holds the potential for billions of users, it only makes sense that Ubisoft is trying to break into the market.
Recently, other companies have been making inroads into the space, such as Sony, which decided to acquire Savage Game Studios, a mobile developer, at the end of August. For years, mobile gaming has gone from a joke topic to a cutting-edge vertical, and some mobile experiences are infinitely more valuable than mainstream console-based versions. Additionally, mobile esports have now reached a point where they are just as popular, if not more so, than traditional esports.
In case you don’t know why big companies are getting into mobile games, we’ll give you some of the reasons why. First, it’s a lucrative tactic, as most mobile games are free-to-play, which means some sort of premium payment model can be attached to them. For example, “tokens” or “coins” can be purchased to purchase in-game things, such as cosmetics, emotes, and “sprays.” It’s the most common way for mobile developers to make money, and it’s an extremely nifty model.
Additionally, there is an extremely huge market for mobile gamers, with estimates placing the collective audience around the two billion user mark. For a franchise like Assassin’s Creed or Rainbow Six, it makes extremely logical sense to “go mobile”, allowing Ubisoft to reach an extremely large audience. And, for Rainbow Six esports, the mobile aspect could introduce an entirely new angle on what is already a hugely popular ecosystem.