Felix “PewDiePie” addressed his future on YouTube in a video posted Sept. 14. Entitled Why didn’t I stop it’s a seven-minute long chat about what got him thinking about quitting content creation and what’s held him back.
PewDiepie has been the reigning king of YouTube for quite some time now. His popularity and fame transcended his content creation after he became the first creator to break the legendary 100 million subscriber mark on the Google-owned platform three years ago.
But the content he has been doing lately is different from his daily videos in the past. Over the past couple of years, it’s been very inconsistent with uploads and has drastically changed its style, preferring vlogs and small reaction videos to full game content or meme reviews.
Almost two years ago, the streamer was even considering leaving the industry for good.
PewDiePie reveals what made him want to quit two years ago
PewDiePie launched his YouTube account in 2010 and worked his way up the content food chain by posting play videos, funny commentary videos, and video games. It later expanded into producing hugely popular meme reviews and reaction content.
Along the way, he faced a lot of controversies, which made his life quite miserable, as he explained in the video:
“Two years ago when I decided I was going to quit. It was because I had been through too much drama at the time. You know, it hasn’t always been perfect. And the negative just outweighed the good at that time.
The negative press and continued scrutiny seemed to have taken its toll on the Swedish YouTuber, but he kept going. As he reminisced about the good old days, PewDiePie thanked his fans and audience for allowing him to build a career doing the things he loves:
“But it didn’t quite feel right when other people, especially when so many people were still so supportive. And yeah, I think back to my 10 years on YouTube and it’s been a fucking wild ride. And I I’d have him do it all over again in a heartbeat.”
He went on to explain how the pursuit of more subscribers and views sucked the fun out of creating content, making all of his accomplishments hollow:
“I realized then that, you know, just keeping trying to push the channel more and more all the time wasn’t doing anything for me personally. I wasn’t getting anything out of money or recognition or fame. At least that part had peaked, you know?”
He even went so far as to say that he just did it because that’s what people expected of him:
“I felt like I was growing the channel just because you were expected to.”
This all led to what his future plans for the channel look like. PewDiePie revealed that the reason his uploads have been spotty for the past few years is mainly because he no longer forces himself to make content:
“So two years ago I said I was going to retire and it confused a lot of people because I was still uploading videos. But the thing is, what I meant was that I just wanted to do YouTube like I did when I started, which is for fun.”
He went on to say that this new strategy worked really well for him as he took it all at his own pace and started enjoying YouTube like he did before the grinding mindset set in. Now that he’s having fun, PewDiePie has hinted that he will continue to upload videos that he thinks are worth sharing with his fans.
Fans react to PewDiePie revelations
While discussing the future of the channel, he acknowledged how much his channel has changed and matured over the years and noted that the new content won’t be for everyone.
He further requested that people not request Minecraft review videos or memes as they no longer interest him. Fans overwhelmingly supported her decision, with many content creators and streaming personalities chiming in in the comments section as well.
With 111 million subscribers, Félix has come a long way since his let’s play series in the early 2010s. After assuring that he would return to the platform with future videos, he ended the video with the iconic Bro Fist, a cherished symbol to his millions of fans.