Esports company Orangutan Gaming aims to generate gross revenue of Rs 10-15 crore by the end of FY23, Jai Shah, Co-Founder and Head of Revenue Management, Orangutan India, told BrandWagon Online. However, he declined to comment on the loss of the year. The company, which started operations in May 2021, runs an Esports team to BMI, free fireeach in addition to two teams – male and female – playing Valorant. For Shah, the company is expected to end this fiscal year with a 13x increase in revenue, with most sponsorship deals finalized this year. “We are in talks with multiple brands for sponsorships, propelling our revenue growth trajectory to 100-150% year-over-year starting next fiscal year. We expect to break even by the end of FY23,” he added.
Currently, Orangutan Gaming has signed a one-year sponsorship deal with various companies including Rooter as official streaming partner, Canadian gaming chair company Cybeart, Fanclash – official fantasy partner and Sosyo Hajoori as as official beverage partner. Additionally, the company charges 10-25% commission fees to its players who post content on Rooter.
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The company claims that its teams are among the top three Indian teams in the respective games it features in– BGMI, FreeFire and Valorant. For example, he won the Free Fire India Championship and was the second runner-up in the BGMI Master Series which aired on Star Sports.
Although primarily an esports company, Orangutan Gaming also ventured into talent management in April. The company claims to manage five esports industry content creators on its own and is in the process of onboarding more customers. According to Shah, the company charges between 10 and 40% commission depending on the popularity of the creator. “From a creator who has around five to 10 million subscribers, we charge a smaller commission because the value of the transaction they get will be greater than a small creator who we need to help grow big and grow. amass subscribers,” he said.
Additionally, the company plans to open a digital store on its website to access the apparel market. The store, which is expected to open by November, will sell exclusive products from its teams.
The company that has so far been seeded claims to be ahead of talks to increase its pre-seed funding. According to Shah, the capital raised in the upcoming funds will be diverted to establishing his talent management and apparel business.
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