Sports games are always a big hit among dedicated fans and titles like FIFA have managed to entertain ardent fans over the years. Along the same lines, the NBA 2K series has emulated the great sport of basketball and has been released every year since 1999. The NBA 2K League, also known as NBA2KL or 2K League, is a league of esports which was officially launched in 2017. India’s flagship game streaming and esports platform, Loco has worked hard to bring together Indian NBA fans and NBA2KL by exclusively streaming the league.
The NBA2KL 5v5 Season Finale is fast approaching and is set to air exclusively on Loco in India from September 15-18, 2022.
Loco’s commitment to bringing NBA2KL to India
Loco holds the exclusive broadcast rights for the NBA2KL in India, with the platform signing a multi-year partnership in 2020. Loco retained its broadcast rights in 2022 and broadcast all games from the fifth season of the NBA 2K League. This year, besides the classic 5v5 mode, fans were also treated to a new 3v3 competition.
Loco’s partnership with the NBA2KL has been a testament to the unique community the platform has built in the country. Over the past two years, Loco has generated over 19 million impressions through its campaigns and engagements, which has led to a significant increase in the popularity of the esports title and an increase in viewership.
Loco has brought together NBA 2KL and its network of streamers to entertain audiences with the perfect convergence of skill and care. Indian esports streamers and personalities including Kaashvi”KaashPlay“Hiranandani hosted watch parties on Loco for NBA2KL games.
Although games like NBA2KL have a skill cap, it certainly brings players closer to their dreams of playing in a real game of basketball and it inherently adds to the league’s success and reach in the country.
NBA2KL Final Weekend Hype
Prominent personalities including Indian men’s basketball captain Vishesh Bhriguvanshi and former Indian women’s basketball captain Raspreet Sidhu have already reached out to their communities, urging fans to watch exciting NBA2KL gameplay which is streamed on Loco. The league that started in April will end in September with the final scheduled for September 18.
This final week, the culmination of NBA2KL, will see Loco bring the NBA Network, streamers and fans together in the most exciting way possible with fanfare.
NBA fans buckle up for the final weekend. You can expect to see a great show filled with stellar basketball gameplay as well as some exciting surprises exclusively on Loco.