Amelco, the leading sports betting and platform provider, has announced its debut in South Africa, taking its full Tier 1 platform with new operator LulaBet.
This historic decision sees Amelco’s world-class end-to-end sports betting platform launched for the first time in South Africa.
Thanks to Amelco’s cutting-edge technology, the recently launched LulaBet will be the first local operator to offer the same high-level technology deployed by Entain, Flutter, Hard Rock Digital, Wynn Interactive and FuboTV.
The result of over a year of planning and development, LulaBet launches into the South African market in September, with players able to access the best games in the iGaming industry, including BetGames, Evolution, NetEnt and Red Tiger. , with other top vendors to follow. .
With a focus on fun, enjoyment, healthy competition and the thrill of winning, LulaBet aims to become the premium sports betting and entertainment website in South Africa.
Commenting on the launch, Brandon Walker, Business Development Manager at Amelco, said:
“Our launch in South Africa is going to be a real game-changer; we know exactly what the market needs, and with our cutting-edge technology, we’re ready to deliver the first true end-to-end Tier 1 platform and betting athletes to local players.
“AmGeneral Settingselco has been serving the best in the industry for 15 years and after preparing to enter South Africa for 12 months, we have finally found the right partner in LulaBet to bring local players the best of breed. Together, we sincerely believe we can transform this market and we can’t wait to get started.”
Ian Gutteridge, CEO of LulaBet, added: “At LulaBet, we are committed to providing a superior sports betting experience for our players. Our mission is to use only the best gaming technology available – and together with Amelco, we are confident that we will achieve this.
“We thrive on the thrill of winning, and with South Africa’s first true leading sports betting and platform, we are delighted to give our customers access to the top sports betting and entertainment website range of the country. Get ready for an online gaming experience like never before!
With over a decade of experience in delivering bespoke software solutions, Amelco provides bespoke sports betting and corporate trading platforms to a large number of leading operators around the world.
Founded in 2006 by veterans of the global financial industry, Amelco is recognized for powering the operations of the majority of the industry’s leading brands, including Entain, Flutter, Hard Rock Digital, Wynn Interactive and FuboTV.