EA sees a giant alternative in video games that let players create their own content, CEO Andrew Wilson said at a Goldman Sachs conference on Tuesday, as reported by Axios. games like Minecraft and Roblox with intensive player creation tools have become big hits with an enduring reputation, and it looks like EA wants to find additional methods to allow players to create content in their own titles.
He highlighted a few EA franchises that he says already have notable inventive elements, like The Sims (which may soon be free to play), Fifaand Battlefieldand explained how the next dwell service Skate title will provide many alternatives for creating participants.
“Just like in the real world, where skateboarding relies on fashion, music, automotive, construction and brands, we believe the franchise can do that too,” Wilson said. “So you’ll see us looking more at engaging and investing in creation.” The Skate The group has already teased a few of the instruments they’re working on, like the game’s “CollaboZones” that can be collaboratively built and appear in other players’ worlds in real time.
Wilson expects that down the road, “there will be the creation of new worlds that are right next to the worlds we’re creating, and people will move frictionlessly between those two things,” he said. declared. It looks a lot like what you can see in Fortnite immediately – expansive player-created worlds are served right after Epic’s personal modes in the game’s discovery instruments.
Wilson indicated that there is an important alternative for businesses in encouraging gamers to create content. The correlation between “committed minutes” (i.e. how long someone is likely to play a game) and money spent is something of a one to 1, he said. stated, so whether or not players or EA create the content, there is “an extraordinary opportunity for [EA].”
While EA will be spending money on game-making instruments, Wilson explained that the company doesn’t plan to pour money into gaming-adjacent entertainment alternatives like movies like some other companies. have done it. “I’m not going to go out and buy a movie studio just because I think there will be a convergence between linear and interactive,” he said. “I think there are different ways to do it.”
And despite the notoriety of EA’s sports franchises, it’s not looking at expensive sports broadcasting rights either. “I’m not going to go out and spend billions of dollars on linear sports rights because I believe there is a way to meet the needs and motivations of our sports fans within our ecosystem of a a much more deliberate way that’s much more aligned with how they want to consume that content.
He also discussed the state of the Battlefield franchise, which is trying to recover from the widely criticized launch of Battlefield 2042 last year, and acknowledged that EA had failed to live up to expectations. “I don’t think we delivered the last two iterations the way we should have,” he said. “There’s a lot of work we need to do there.” EA has “an amazing creative team involved in Battlefield now,” he says, and I guess there’s a good chance he’s on the right track now. Vince Zampella, who directs Apex Legends and Titanfall developer Respawn, is now in charge of the franchise, and there are new Battlefield experiences in the works like an all-new “narrative campaign” and a mobile game.
Wilson believes Battlefield could fill any potential void left by Call of Duty following Microsoft’s impending acquisition of Activision. “In a world where we can wonder about the future of Call of Duty and what platform it might or might not be on, being platform independent and completely cross-platform with Battlefield is a tremendous opportunity,” Wilson said.
And while Wilson is wary of disruption from tech giants that have dabbled in gaming (some more successfully than others), he thinks EA will endure. “I say to our teams: never underestimate these giant companies that have innovative DNA, monopolistic tendencies and deep pockets,” he said. “We always have to ask ourselves what happens if they succeed. But starting today, we have this very, very unique and special opportunity to deliver the future of entertainment.